The person that knows dress of series of bull-puncher of road of 10 thousand treasure sells well is not little, but know BMW the brand from the car outspread to dress not much. BMW the brand outspread to dress industry, the first brand shop of China leaves in Beijing Oriental square, the product has a men and women to be being installed, motion is recreational with deserve to act the role of series. BMW brand to dress outspread, because it hopes those who make the extraordinary skill that make a car and technology is indicative not only,be, still want to become " cheesy, elegant, vogue, carefree, relaxed " of lifestyle indicative, and the carrier that car and dress are viewpoint of value of explanation BMW core.

Look from the exterior, BMW dress agrees in the style of the do one's best on the design and BMW car. Flowery on the choice of color and do not break sedate, the design with BMW clipper-built car also preserves on line. BMW sortie serves gorget region, enlarged the consumptive group of the brand. The consumer that still hopes education is young at the same time is right the feeling of the brand, become henceforth the potential customer of BMW car. To those youths that just graduated from the university, want be ability not equal to one's ambition to buy car of a BMW, but he can buy dress of a BMW first, experience the lifestyle of BMW from which. Because this is right,the accredit of BMW brand and faithfulness are spent can breed ahead of schedule, when his career has, when choosing high-grade car, can have a special liking to BMW car. This is commerce of BMW education market, race to control first the act of machine.

The case of BMW explains, core value is compatible at new old product, it is a brand outspread whether successful payoff. Brand core value is had include force, the product that makes a category further thereby is common the case with a successful brand cans be found everywhere. Road of 10 thousand treasure is outspread take to bull-puncher, the jeans, peaked cap, chatelaine, scored very great success, because these dress and cigarette are same, make public is worn " brave, adventure, enterprising " brand spirit. And road of 10 thousand treasure is done not have outspread to the suit, what suit brand needs is " gent demeanour " , appear with the core value of road of 10 thousand treasure be totally unrelated.
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